One System Conference

Über

Coca-Cola was created in 1886 in Atlanta, Georgia. It is an American multinational company that manufactures and markets non-alcoholic beverages. In 1899, the Coca-Cola Company began bottling operations with franchisees in the United States. Today it has more than 500 brands in 200 countries.

Einer seiner Hauptsitze weltweit, Coca-Cola India, veranstaltete am 12. und 13. Januar 2017 eine Veranstaltung für seine Franchisenehmer, die Coca liebevoll „Bottlers“ nennt. Die One System Conference 2017 ist eine Veranstaltung für Franchisenehmer, um sich zu vereinen, zu agieren und zu einem einzigen System zu wachsen.

Herausforder

Das Ziel von Coca-Cola war es, Innovation in die Veranstaltung zu bringen und alle Prozesse zu automatisieren. Darüber hinaus wünschten sie sich eine effiziente Anwendung mit guter Benutzerfreundlichkeit für die Teilnehmer. An der Veranstaltung nahmen der Präsident von Coca-Cola Pacific, Coca-Cola India, Führungskräfte von Coca-Cola Asia und mehr als 250 Abfüller teil.

Lösungen

In their event, the InEvent Analytics possibilities had a great impact to leverage the attendee experience. Each booth had a set goal for their target audience. When the target audience stopped by they were presented with a gift. The director presented which were the most visited booths using our beacon technology. Display screens were used to show the technology present during the event.

Another strategy that made a difference for Coca Cola was InEvent RSVP. Days before the event, notifications were sent by Coca-Cola's event app aiming to confirm the presence of each pre-registered guest list in a quick and custom fashion. In the event, printers were used.

The check-in took place automated and without queues. Each group was named with one of the Coca-Cola products. After the registration, the attendees received the password to access the app, ensuring the security and privacy of the attendees when sharing relevant information. Also, the NFC tags at entrances were essential to track attendees digitally as they come in and go out, eliminating the need for paper tickets or emails.

Die App für die Veranstaltung wurde mit dem Logo und den Informationen an die Bedürfnisse der Veranstaltung angepasst, wodurch die Verwaltungsprozesse vereinfacht und die Benutzererfahrung berücksichtigt wurden. Konfigurationen und E-Mail-Automatisierung wurden eingerichtet, um den Teilnehmern benutzerdefinierte Formulare zur Registrierung und zum Herunterladen der App zu senden.

For Coca Cola, one of the remarkable tools was NFC tags, for management and control of the fast and easy registration process. In addition to reducing the risks of event access fraud, it monitors the average time where each participant stayed in the booths, talks, and presentations of the event.

Besides that, the NFC technology was also essential to leverage the attendee experience. With that tool, attendees could simply tap at entry points to register or check-in, making the process quick and convenient.

By tracking attendees' activity through NFC devices, Coca Cola could collect valuable data on participation patterns, participant preferences, and the effectiveness of certain areas or activities of the event, enabling future improvements.

Endstand

With that strategies developed, more than 350 people were present at the event, among attendees, speakers and event managers, which approved and recommended the mobile solution. The engagement of attendees was 100%! There were 318 apps downloaded, 33696 captured data and 948 chat messages.

For Coca Cola, some of the achievements they had involved:

• Monitoring presence of attendees on booths;

• Automated enrollment and check-in;

• Real-time and easier ROI analysis;

• NFC technology helped leveraging the attendee experience to another level;

• Attendees and event organizers engaged with the app as the main means of communication and exchange of information.

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  Es war großartig, mit dem InEvent-Team zusammenzuarbeiten! Die gesamte Erfahrung war großartig, einschließlich der Ankunft hier (nach Indien) und der Unterstützung bei allem. Alles, was wir brauchten, wurde gebaut, Anpassungen und neue Funktionen für unsere Konferenz. Koteshwar Lankadasu – Direktor – Betrieb und Marketing, Coca-Cola Indien